Positive - Pakistan’s first designer maternity line was launched in March 2009, in a much covered media event at the Zamzama outlet in Karachi. In the weeks leading up to the launch, Positive was given extensive media coverage on several television channels from Hum and TV One, to ARY.

An exclusive range of stylish, yet comfortable maternity wear, Positive offers women an opportunity to look their best through this very special phase of their lives.

The collection comprises of casual, semi formal and formal outfits as well as separates such as maternity pants, kameezes and short tops to be mixed and matched. There is also a range of clothes designed especially to be given as gifts to expecting mothers.

The line is a collaborative venture between Samar Mehdi and Saima Ghazzanfar.

Positive Event Launch: