The Samar Mehdi label was established in 1996, soon after Samar returned from Bristol University, UK, with a four year degree in Fashion and Accessory Design.

Operating from an outlet in the busy designer hub of Zamzama, Karachi, since 1997, the Samar Mehdi label has been catering to a diverse clientele. The label showcases both Pret and Couture. Accessories such as handbags and shoes are also available.

In its ten year history, the label has been fortunate enough to have worked with most leading models, photographers and stylists of the country. And also having been featured in various local and international publications including Libas, Visage, Diva, Mag, SHE, Instep, Bristol Journal ( UK ), Asian Today ( Canada ), Khaleej Times (UAE), and Berlingske Tidenke, (Denmark ). In addition to this, there has been consistent coverage by the electronic media as well, in PTV, TVOne, Indus TV, GEO, Business Plus, Hum TV, and Fashion TV etc, to prestigious international exposure in ZEE TV ( Europe ), BBC Clothes Show ( UK ), and ITV Fashion Focus ( UK ).

The label believes in selective, yet quality shows. Amongst the most noteworthy remains participation in the prestigious Copenhagen International Fashion Fair, ( CIFF ), part of the Scandinavian Fashion Week. Here, Samar had the distinction of displaying her collection on the ramp as the only chosen Asian representation amongst over 700 entries - alongside the likes of Channel, Calvin Klein and Esprit. Her work was widely hailed by the Scandinavian media. Most recently, a grand solo fashion show in June ’08 wowed both the audience and press and media.

Aside from an established outlet in Karachi, Samar also currently stocks at Organza Designs ( London ) and in March 2009, the label launched Positive - Pakistan’s first ever designer maternity line.

The label has also recently diversified into other areas such as theater and advertisements. Samar Mehdi was the official costume designer for the play ‘Chicago’ which ran for weeks in Karachi and Lahore. The label is also regularly recruited by Ad firms and directors to provide clothing for several brand names such as Dettol, Surf Excel, Tang and Bank Al-Falah.

Being a long time member of the industry, the label also believes in contributing and giving back, whenever needed, in whichever capacity possible. Samar feels honored to be a member Fashion Pakistan, in this regard.

With originality, quality and consumer satisfaction at its core, the Samar Mehdi design philosophy is to create for a client who wants to celebrate her womanhood and femininity, yet project her independence and attitude.